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Yahoo hires Katie Couric as ‘global anchor’

Published on Nov 29 2013 // Technology

131125172817-t-yahoo-katie-couric-marissa-mayer-media-technology-00001402-620x348CEO Marissa Mayer confirmed Couric’s hiring in a Tumblr post on Monday. The post didn’t go into great detail about what Couric’s role will entail, but she will be “the face of Yahoo News and [shoot] features for our homepage,” Mayer wrote. Yahoo recently purchased Tumblr for $1.1 billion.

The Yahoo (YHOO, Fortune 500) deal appears to end the news role that Couric held at ABC News — but she will continue to host her ABC daytime talk show, “Katie,” which debuted in September 2012 and was renewed for a second season at the beginning of this year.

The Hollywood Reporter posted an article on Friday saying Couric would host “a newsmaker interview program” to air on Yahoo’s homepage. Tech blog AllThingsD first reported that Couric would be named “global news anchor.”

Couric brings a ton of star power to Yahoo, as Mayer appears to be on a quest for big-name media talent.

Just last month, Yahoo announced it had poached longtime New York Times tech columnist David Pogue to head up its own consumer-tech coverage. Yahoo also recently hired former New York Times editor Megan Liberman to become the Yahoo News editor-in-chief, and New York Times Magazine‘s political correspondent Matt Bai as Yahoo News’ national political columnist.

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